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Google

Business Profile Suspension Readiness Kit

When you start making changes on your business profile, it is possible that your account could be suspended. This checklist will help get you out of that jam and get your profile back up quick. If you need help beyond this kit, please reach out for an appointment with one of our Google Business profile specialists. If you want to see where you rank. Get the free Optibot Scan. 

first aid kit representing our google business profile suspension readiness kit

Business Profile Suspension Readiness Checklist

Heaven forbid that your Google Business Profile ever gets suspended, but if it does, have this folder ready on your computer and you can send these items right away to get your listing back up again ASAP.

Business Documentation

  • Business license

  • State registration

  • Utility bill with your company name on it

  • Lease agreement if applicable

  • Business insurance

  • Articles of incorporation

  • DBA documentation (if applicable)

​Have scans or pictures of these documents in a file on your computer for easy access.

Physical Location or Work Materials Proof

  • Exterior signage

  • Google Maps street view

  • Office entrance with sign (use a door sticker)

  • Interior workspace

  • Vehicle Wraps

  • Signs on the Wall

Any of these can be used if you have them. Have these pictures ready to go so you can send them along with your business documentation.

Website and Online Presence Proof

  • Consistent NAP (Name, Address, Phone) across profiles, website, Yelp, etc.

  • Screenshots of digital footprint, logged in to your website, your profiles, etc.

  • Chamber of Commerce listing

  • Contact page matches GMB

  • Professional email domain

  • Nothing here is required, but they can all help prove your case quickly!

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Setup and Optimize with Optibot

Additional Tips for your Profile

If you want your Google Business Profile to rank higher and to be less likely to get suspended, use these tips to build trust with Google. This will help you rank higher and keep you from getting suspended. 

Keep a strong GMB Profile History

  • Use a clear, keyword-accurate Business Description

  • Accurate Business Category selections

  • Avoid using P.O. Boxes or UPS Stores

  • Ensure Service Areas are realistic

  • Have business hours filled out (even if “by appointment”)

  • Don't use a tracking phone number as primary number

  • No excessive keywords in the business name

  • Add photos of your team, work, and location to the profile

  • Respond to all reviews regularly

Send Positive User Behavior Signals

  • Add regular posts to the profile, at least monthly

  • Consistently fill in Q&A section (questions asked and answered)

  • Customers should click “Call”, “Website”, or “Get Directions”, often

Bonus Proof/Trust Signals

  • Links to review platforms like Yelp, Angi, etc.

  • Screenshots of customer communication or contracts (if applicable)

  • Photos or videos of your team doing real work

  • Before/after project photos with timestamps

  • A list of “best clients” who will give you 5-star reviews pre-saved just in case you have to rebuild a listing

Download a PDF of the readiness kit here

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