Business Profile Suspension Readiness Kit
When you start making changes on your business profile, it is possible that your account could be suspended. This checklist will help get you out of that jam and get your profile back up quick. If you need help beyond this kit, please reach out for an appointment with one of our Google Business profile specialists. If you want to see where you rank. Get the free Optibot Scan.
Business Profile Suspension Readiness Checklist
Heaven forbid that your Google Business Profile ever gets suspended, but if it does, have this folder ready on your computer and you can send these items right away to get your listing back up again ASAP.
Business Documentation
Business license
State registration
Utility bill with your company name on it
Lease agreement if applicable
Business insurance
Articles of incorporation
DBA documentation (if applicable)
Have scans or pictures of these documents in a file on your computer for easy access.
Physical Location or Work Materials Proof
Exterior signage
Google Maps street view
Office entrance with sign (use a door sticker)
Interior workspace
Vehicle Wraps
Signs on the Wall
Any of these can be used if you have them. Have these pictures ready to go so you can send them along with your business documentation.
Website and Online Presence Proof
Consistent NAP (Name, Address, Phone) across profiles, website, Yelp, etc.
Screenshots of digital footprint, logged in to your website, your profiles, etc.
Chamber of Commerce listing
Contact page matches GMB
Professional email domain
Nothing here is required, but they can all help prove your case quickly!
Additional Tips for your Profile
If you want your Google Business Profile to rank higher and to be less likely to get suspended, use these tips to build trust with Google. This will help you rank higher and keep you from getting suspended.
Keep a strong GMB Profile History
Use a clear, keyword-accurate Business Description
Accurate Business Category selections
Avoid using P.O. Boxes or UPS Stores
Ensure Service Areas are realistic
Have business hours filled out (even if “by appointment”)
Don't use a tracking phone number as primary number
No excessive keywords in the business name
Add photos of your team, work, and location to the profile
Respond to all reviews regularly
Send Positive User Behavior Signals
Add regular posts to the profile, at least monthly
Consistently fill in Q&A section (questions asked and answered)
Customers should click “Call”, “Website”, or “Get Directions”, often
Bonus Proof/Trust Signals
Links to review platforms like Yelp, Angi, etc.
Screenshots of customer communication or contracts (if applicable)
Photos or videos of your team doing real work
Before/after project photos with timestamps
A list of “best clients” who will give you 5-star reviews pre-saved just in case you have to rebuild a listing
Download a PDF of the readiness kit here