Marketing Tools
Free Tools to Grow Your Business
Whether you are a new business owner or an experienced business veteran, you can use these tools to hone in your marketing prowess. You can define your target audience with our "Find Your Audience Questionnaire." Use our Brand Essence Questionnaire and Brand Circle to fully understand your brand image and to fully define your "WHO's WHY" Statement. Some call it a USP, Unique Selling Proposition, or Differentiator. Then our A.I. USP generator will help you harness A.I. to brainstorm a great USP that you can use in all of your marketing.
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Then before you spend money on advertising, we recommend starting at the top of the Marketing Pyramid which will guide you step by step through the beginning stages of building your online brand presence and digital footprint. Then you can begin using our planners including Where to Advertise worksheet, Social Media Planner, Annual Promotional Calendar, and Emotional Trigger Words. These will help you get organized in your advertising. We are here to help so book an appointment if you want help.
If you are at the very beginning, either just starting out, or ready to really pour the fuel on your growth fire, the Marketing Pyramid is a guide on where to start and what to do first, second, third and so forth. Start at the foundation. Click the button to go through the steps in more detail.
Marketing Pyramid
Follow the steps one-by-one. Click the button below.
If you are ready for help with your marketing? That is our speciality at Ryan Spelts Marketing. If it is time to start advertising and fuel your growth or build a strategic plan, book an appointment..
If you own a business, there are some basic principles you need to follow to market your business. This page will guide you on how to dial in the basics so you can be an effective marketing.
Seth Godin says; "Do things that matter to people who care." It is marketing's job to figure out who those people are and figure out how to tell them the story that will motivate their patronage.
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The first thing you need to do is to define your WHO and their WHY, in other words who is your ideal target audience and why should they care about what you do?
Define Your Brand Identity
The second thing is to define your brand. Who are you and what should people know about you and your brand identity? If you already have a defined logo and brand identity, please fill out the Brand Circle (there are light blue boxes that are fillable on the PDF.
If you don't have a brand yet, please fill out the Brand Essence Form.
A.I. USP Generator
(Your WHO's WHY)
One important piece of your brand identity is your USP or Unique Selling Proposition. When you get this right, it will tell your customers exactly WHY they should do business with you. Don't get this wrong. Use our AI tool to help you brainstorm your USP Generator.
Here are some of our favorite USPs from some top companies.
Canva "Empowering the world to design."
Saddleback Leather Co. "They'll Fight Over It When You're Dead!"
Amazon "We strive to be the earth's most customer-centric company.
Now it is time to make one for you! Answer these questions and enter them into chatGPT and it will help you brainstorm your new WHY statement.