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In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...

Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...

The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...

Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...

Are you struggling to get your content seen by your target audience (WHO)? Do you feel like your content marketing efforts are not...

What is Digital Marketing? A Deep Dive into Strategies and Tools Digital marketing is the art of using digital channels  to promote a...

Okay, so lesson number eight and today I want to talk about marketing. If you are reading this, you are most likely a business owner, an...

Use color to establish your brand and grab attention You only get 3 seconds to grab someone’s attention with your advertising, and...

Insure you are on track and that you are making an impact with your marketing content. Okay, lesson number six, coming up with a plan...

You may have heard of the old adage that facts tell and stories sell. And this is true. People want to hear the story behind your brand....

Hi, I’m back to talk a little bit about the words you use in advertising and how to make them effective. My name’s Ryan Spelts and I’m a...

If people saw your brand, would they know what it meant? My name is Ryan Spelts. I’m a small business owner. I’m a marketing student. I...

The following text is from a transcript and may come across strange because it is taken from what I said in the video above. Okay, we’re...

You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be...

One of the most common objections that a representative will hear is, “It’s too expensive!” This is one of those instances where a sales...

Some people have all the luck! Have you ever known someone who was extremely lucky? Someone who not only has a silver lining to their...

Don’t Be Almost, Decide to Be! I used to have a serious problem with goals. I have always been a bit of a perfectionist and that can be...

A few years ago, my family borrowed an incubator and went through the process of hatching chicken eggs. It was a cool learning experience...

Powerful Persuasion I love this video. I had a manager tell me one time that if the president of the United States was better at...

I have had quite a few conversations lately with the leaders in my organization about this idea. Often I see people make decisions that...