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Lesson 7: You only have 3 seconds | Using Color to Grab Attention
Use color to establish your brand and grab attention You only get 3 seconds to grab someone’s attention with your advertising, and...

Ryan Spelts
Feb 10, 20232 min read


Lesson 6: Marketing and Content Plan | Small Business Marketing Tips
Insure you are on track and that you are making an impact with your marketing content. Okay, lesson number six, coming up with a plan...

Ryan Spelts
Jan 23, 20235 min read


Lesson 5: Facts Tell, Stories Sell | Content Marketing Tips
You may have heard of the old adage that facts tell and stories sell. And this is true. People want to hear the story behind your brand....

Ryan Spelts
Jan 14, 20234 min read


Lesson #4: The Most Powerful Word in Advertising for Small Business Marketing
Hi, I’m back to talk a little bit about the words you use in advertising and how to make them effective. My name’s Ryan Spelts and I’m a...

Ryan Spelts
Dec 28, 20223 min read


Lesson #3: Making a Brand that matters
If people saw your brand, would they know what it meant? My name is Ryan Spelts. I’m a small business owner. I’m a marketing student. I...

Ryan Spelts
Dec 17, 20225 min read


Lesson #2: What Should You Advertise for Small Business?
The following text is from a transcript and may come across strange because it is taken from what I said in the video above. Okay, we’re...

Ryan Spelts
Dec 9, 20226 min read


Lesson #1: How Much Should a Small Business Spend on Advertising?
You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be...

Ryan Spelts
Nov 29, 20224 min read


It’s Not Price, It’s Value: How to Sell with Value and Overcome Price Concerns
One of the most common objections that a representative will hear is, “It’s too expensive!” This is one of those instances where a sales...

Ryan Spelts
May 29, 20202 min read


Are You Lucky: How to Attract Success and Create Your Own Luck
Some people have all the luck! Have you ever known someone who was extremely lucky? Someone who not only has a silver lining to their...

Ryan Spelts
Feb 25, 20199 min read


Decide to Be with Goals: How Commitment to Goal Setting Leads to Success
Don’t Be Almost, Decide to Be! I used to have a serious problem with goals. I have always been a bit of a perfectionist and that can be...

Ryan Spelts
Feb 25, 20197 min read


Be Strong: Building Strength Through Struggle
A few years ago, my family borrowed an incubator and went through the process of hatching chicken eggs. It was a cool learning experience...

Ryan Spelts
Jan 21, 20154 min read


Powerful Persuasion: The Art of Influence and Persuasion
Powerful Persuasion I love this video. I had a manager tell me one time that if the president of the United States was better at...

Ryan Spelts
Feb 6, 20141 min read


Short-Term Gain, Long-Term Pain: Make Better Decisions
I have had quite a few conversations lately with the leaders in my organization about this idea. Often I see people make decisions that...

Ryan Spelts
Dec 5, 20134 min read


$$ Dollar Signs in your Eyes! $$ (How Selling With Integrity Can Drive Better Results)
$ In Your Eyes Have you ever worked with a salesperson who it seemed just wasn’t listening to you? The only thing it seems is that they...

Ryan Spelts
Dec 2, 20133 min read


The 5 Reasons You Aren’t Making Sales: How to Identify and Overcome Sales Performance Issues
Sales managers are often faced with the challenge of a representative who seems to be doing the right things but yet isn’t making sales....

Ryan Spelts
Nov 25, 20134 min read


Overcoming Sales Objections
The Objection Wheel Overcoming objections in a sales presentation is an art and finely honed skill. Most sales people fail to develop...

Ryan Spelts
Nov 21, 20136 min read


Same Time Every Day, Nothing Gets in the Way: The Power of Daily Goal Setting
I met with my children last week and asked them to write out their goals. It was such a fun exercise because my children surprised me...

Ryan Spelts
Nov 19, 20132 min read


Moving On After a Massive Trial: Lessons in Strength and Growth
I had the privilege of serving a mission for my church over 20 years ago. I lived and served in the Philippines from September 1995 –...

Ryan Spelts
Nov 17, 20135 min read


I Am Just Not Motivated: The Sales Success Formula You Need to Get Back on Track
How many times have you heard that? or said it? The reality is there is a misconception about motivation . Most people, especially sales...

Ryan Spelts
Nov 14, 20134 min read


Push the Rock! : Lessons of Faith and Patience in Life's Challenges
There once was a man who was asleep one night in his cabin when suddenly his room filled with light and the Savior appeared to him. The...

Ryan Spelts
Nov 12, 20132 min read
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