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Ryan Spelts
3 days ago5 min read
Master 3-Second Ad Hooks: The Simple WPP Formula Revealed! Marketing Tool
I want to share with you the formula we use for ad creation, advertising hooks, and effective ad titles. This is not an exact science.
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Ryan Spelts
Sep 23, 20243 min read
Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts
May 30, 20243 min read
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts
May 14, 20243 min read
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts
Apr 2, 20244 min read
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
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Ryan Spelts
Mar 12, 20243 min read
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts
Mar 5, 20243 min read
If You’re Going to do Something, You Might as Well Do it Well
If you want good reviews, good referrals, and a good reputation, you must be good at what you do.
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Ryan Spelts
Feb 27, 20244 min read
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
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Ryan Spelts
Feb 19, 20243 min read
Every Job Has "Washing Dishes"
When you act as a tough boss to yourself, you take care of whatever it is you hate, along with what you love, and you can find success.
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Ryan Spelts
Jan 29, 20243 min read
The Little Bakery - A Tale of how to get your Brand Story to stand out
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts
Jan 23, 20244 min read
Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.
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Ryan Spelts
Jan 15, 20243 min read
Ok Boomer and Gen Xer - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
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Ryan Spelts
Dec 18, 20234 min read
Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.
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Ryan Spelts
Dec 12, 20234 min read
Lean Back: Being a Better Leader
As a salesperson, business owner, leader, or even as a human being, it is important to sometimes lean back.
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Ryan Spelts
Dec 5, 20233 min read
You Can't Get Better Until You Start Somewhere
I always say the same thing. “You can’t get better until you start somewhere!"
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Ryan Spelts
Aug 1, 20237 min read
The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
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Ryan Spelts
Jul 25, 20236 min read
The Low-Hanging Fruit! Generating Leads: PART 1 SEO (Search Engine Optimization)
If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...
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Ryan Spelts
Jul 17, 20234 min read
What is the Greatest Need Business Owners Have in Marketing?
The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...
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Ryan Spelts
Jul 5, 20235 min read
Creating a Content Plan to Produce Results
When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...
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Ryan Spelts
Jul 5, 20231 min read
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
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