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Marketing Training
Training articles by Ryan Spelts that benefit small business owners and marketers.


How Google Reviews Convert Browsers to Buyers
That’s the power of Google reviews. Today search habits are changing. More people are using the Maps App to search for stuff locally. This means you must show up there. It is also a major source of data for A.I. search engines too, which is growing at exponential rates.

Ryan Spelts
Aug 295 min read


How to Build a Marketing Strategy That Actually Works
Most small businesses under budget and under plan. However, with a well-defined marketing strategy, smaller enterprises can not only survive but thrive.

Ryan Spelts
Jul 215 min read


Master 3-Second Ad Hooks: The Simple WPP Formula Revealed! Marketing Tool
I want to share with you the formula we use for ad creation, advertising hooks, and effective ad titles. This is not an exact science.

Ryan Spelts
Jan 105 min read


Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.

Ryan Spelts
Sep 23, 20243 min read


Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.

Ryan Spelts
May 30, 20243 min read


Fix Your Homepage in 10 Easy Steps (Website Tips)
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...

Ryan Spelts
May 14, 20243 min read


Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.

Ryan Spelts
Apr 2, 20244 min read


Expertise to Get Things Right (Marketing Expertise)
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.

Ryan Spelts
Mar 12, 20243 min read


If You’re Going to do Something, You Might as Well Do it Well
If you want good reviews, good referrals, and a good reputation, you must be good at what you do.

Ryan Spelts
Mar 5, 20243 min read


Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.

Ryan Spelts
Feb 27, 20244 min read


Every Job Has "Washing Dishes" (Business Success Mindset)
When you act as a tough boss to yourself, you take care of whatever it is you hate, along with what you love, and you can find success.

Ryan Spelts
Feb 19, 20243 min read


The Little Bakery - A Tale of how to get your Brand Story to stand out
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.

Ryan Spelts
Jan 29, 20243 min read


Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.

Ryan Spelts
Jan 23, 20244 min read


Ok Boomer and Gen Xer - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.

Ryan Spelts
Jan 15, 20244 min read


Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.

Ryan Spelts
Dec 18, 20234 min read


Lean Back: Being a Better Leader
As a salesperson, business owner, leader, or even as a human being, it is important to sometimes lean back.

Ryan Spelts
Dec 12, 20234 min read


You Can't Get Better Until You Start Somewhere
I always say the same thing. “You can’t get better until you start somewhere!"

Ryan Spelts
Dec 5, 20233 min read


The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...

Ryan Spelts
Aug 1, 20237 min read


The Low-Hanging Fruit! Generating Leads: PART 1 SEO (Search Engine Optimization)
If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...

Ryan Spelts
Jul 25, 20236 min read


What is the Greatest Need Business Owners Have in Marketing?
The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...

Ryan Spelts
Jul 17, 20234 min read
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