I want to share with you the formula we use for ad creation, advertising hooks, and effective ad titles. This is not an exact science.

“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.

When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.

The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...

Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.

No one knows your business better than you. The answer to great marketing begins with the people who know their business best.

If you want good reviews, good referrals, and a good reputation, you must be good at what you do. 

This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.

When you act as a tough boss to yourself, you take care of whatever it is you hate, along with what you love, and you can find success.

Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.

How to make your website flow and make sales much more effectively.

It is time for you and your business to get your digital house in order. You cannot wait any longer.

If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.

As a salesperson, business owner, leader, or even as a human being, it is important to sometimes lean back.

I always say the same thing. “You can’t get better until you start somewhere!"

Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...

If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...

The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...

When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...

When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...