“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.

When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.

The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...

Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.

No one knows your business better than you. The answer to great marketing begins with the people who know their business best.

This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.

Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.

It is time for you and your business to get your digital house in order. You cannot wait any longer.

Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...

When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...

The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...

Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...

Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...

In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...

Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...

The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...

Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...

Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target...

Are you struggling to get your content seen by your target audience (WHO)? Do you feel like your content marketing efforts are not...

Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital...