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Ryan Spelts
Sep 23, 20243 min read
Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts
May 30, 20243 min read
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts
May 14, 20243 min read
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts
Apr 2, 20244 min read
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
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Ryan Spelts
Mar 12, 20243 min read
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts
Feb 27, 20244 min read
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
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Ryan Spelts
Jan 29, 20243 min read
The Little Bakery - A Tale of how to get your Brand Story to stand out
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts
Jan 15, 20243 min read
Ok Boomer and Gen Xer - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
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Ryan Spelts
Aug 1, 20237 min read
The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
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Ryan Spelts
Jul 5, 20231 min read
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
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Ryan Spelts
Jun 30, 20235 min read
When you have the right data, you can Choose Channels effectively
The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...
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Ryan Spelts
Jun 19, 20236 min read
Crafting a Marketing Plan that Converts
Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...
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Ryan Spelts
Jun 12, 20238 min read
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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Ryan Spelts
Jun 4, 20232 min read
WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
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Ryan Spelts
May 29, 20233 min read
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
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Ryan Spelts
May 20, 20232 min read
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is starting with What and Where when advertising. They see an advertising source, or a...
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Ryan Spelts
May 16, 20233 min read
Get Attention in a Local Market
Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...
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Ryan Spelts
May 11, 20233 min read
The Benefits of Print Advertising
Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target...
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Ryan Spelts
May 8, 20234 min read
EVERYTHING YOU NEED TO KNOW ABOUT CREATING A CONTENT MARKETING PLAN THAT WORKS!
Are you struggling to get your content seen by your target audience (WHO)? Do you feel like your content marketing efforts are not...
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Ryan Spelts
Apr 17, 20236 min read
What is Digital Marketing?
Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital...
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