Most people use the shotgun approach to marketing. Placing ads here and there without defining who they are targeting is not typically effective. Instead, you need to dial in your exact audience and speak directly to them. We have developed some tools to help you do this. As businesses strive to connect with their target market so we can help fuel their growth, these tools play a vital role in helping you understand your audience better and tailor your marketing, sales, and content strategies accordingly.
Ryan Spelts Marketing, a leader marketing small businesses. We use leading multi-channel approaches, however, we must know your target audience to use them effectively.
We created this tool that you can use to find your ideal audience. You can have more than one, but you need to know who you are talking to so you can choose the right messaging. Use this tool is a questionnaire that will help you dial this super important fact in before doing anything else. Find Your Audience. This is step 1.
The next tool is a tagline generator. We developed this because most taglines are terrible. They are too vague and are generic because they could be applied to any business. Don't overlook this step. Get a tagline that creates a desire to do business with you. Lets talk about bad and good taglines.
BAD TAGLINES
 1. Vague and Generic
Quality is our priority.
Why It's Bad: Overused and doesn't differentiate the company from competitors. It lacks specificity about what kind of quality is offered or how it's achieved.
 2. Too Complex or Jargon-Heavy
Leveraging synergistic paradigms for optimized solutions.
Why It's Bad: The use of jargon and buzzwords makes the tagline confusing and inaccessible to the average customer. It doesn't convey a clear message about the company's services.
 3. Too Long
We are committed to providing the best services in the industry by continuously improving our processes and exceeding customer expectations every single time.
Why It's Bad: A tagline should be concise. This one is too long and cumbersome, making it hard to remember and ineffective for marketing purposes.
 4. Negative Connotations
We're not the worst choice out there.
Why It's Bad: This tagline sets a low standard and uses negative language, which can create a poor impression and reduce customer trust.
 5. Ambiguous Meaning
Simply Different.
Why It's Bad: While brevity can be powerful, this tagline is too vague. It doesn't explain how the company is different or why that difference matters to the customer.
 6. Forced Rhyme or Pun
We fix your panes with no pains.
Why It's Bad: While puns can be catchy, forced or cheesy ones may come across as unprofessional, undermining the company's credibility.
 7. Irrelevant Humor
Our service is so good, it's illegal!
Why It's Bad: This attempt at humor could confuse customers or even raise concerns about the legality of the services offered.
 8. Cultural Insensitivity
The only choice for real Americans.
Why It's Bad: This tagline is exclusionary and could alienate potential customers by implying that only a certain group is valued.
 9. Overpromising
Guaranteed to double your profits overnight!
Why It's Bad: Making unrealistic promises can lead to customer disappointment and damage the company's reputation when expectations aren't met.
 10. Lack of Focus
We do everything under the sun.
Why It's Bad: This suggests a lack of specialization, which can make the company seem unfocused and less trustworthy in any particular area.
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GOOD TAGLINES
 1. Clear and Concise
Innovation at Work.
Why It's Good: This tagline is short and communicates that the company values innovation, appealing to customers seeking cutting-edge solutions.
 2. Highlights Unique Value Proposition
Eco-Friendly Cleaning for a Greener Home.
Why It's Good: It specifies what the company offers (eco-friendly cleaning) and the benefit to the customer (a greener home), differentiating it from competitors.
 3. Memorable and Catchy
Think Different. (Famous example)
Why It's Good: It's simple, thought-provoking, and encourages customers to associate the brand with creativity and innovation. It is even grammatically incorrect, which in some ways makes it more recognizable. Officially it should be Think Differently but somehow that doesn't work as well.
 4. Emotional Appeal
Building Homes, Creating Memories.
Why It's Good: This tagline connects emotionally by emphasizing the role the company plays in important life moments, enhancing customer affinity.
 5. Positive and Inspirational
Empowering Your Digital Journey.
Why It's Good: It uses positive language and suggests that the company supports and enhances the customer's experience in the digital realm.
 6. Reflects Brand Personality
Adventures First Stop
Why It's Good: This is the tagline for Maverick a chain of local gas stations and convenience stores. It touches on the things you need first for your next adventure, gas for your ride and probably some snacks.
 7. Problem-Solution Format
Say Goodbye to Clutter with Our Storage Solutions.
Why It's Good: It identifies a common problem (clutter) and presents the company's services as the solution, directly appealing to customer needs.
 8. Incorporates Wordplay Effectively
The Best a Man Can Get. (Famous example)
Why It's Good: This tagline uses a common expression creatively to convey quality, making it memorable without being cheesy. It also appeals to a discerning man who wants the best.
 9. Encourages Action
Join the Fitness Revolution.
Why It's Good: It invites customers to be part of a movement, creating a sense of community and urgency around the brand. It also implies that a person must revolt against their previous lifestyle in order to get in shape.
 10. Unique and Original
Fueling Futures, Today.
Why It's Good: This tagline is unique and forward-looking, suggesting that the company is proactive in contributing to a better future.
 Here are some Tips for Creating a Good Tagline and a Link to the A.I. Tagline Generator
1. Be Clear and Specific:
Ensure your tagline communicates what your business does or the benefit it provides.
2. Keep It Short and Memorable:
Aim for a brief phrase that's easy to remember and repeat.
3. Reflect Your Brand Identity:
The tone and language should align with your brand's personality and values. If you don't have those dialed in, you can find the brand circle here which will help you define your brand identity.
4. Focus on the Customer:
Highlight how your product or service improves the customer's life.
5. Use Positive Language:
Encourage positive emotions and associations with your brand.
6. Avoid Jargon and Buzzwords:
Use simple language that your target audience will understand.
7. Be Original:
Create a tagline that sets you apart from competitors, avoids clichés and is uniquely yours.
8. Test It Out:
Get feedback from others to see if the tagline resonates and is interpreted as intended. Remember it is ok to change it down the road if it doesn't feel right. When you have it perfect, you will just know it.
Access the form here and then upload it to your favorite A.I. chat bot.
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