Ever wondered how to increase website SEO?

It’s simple…Answer the questions people are asking.

Simple Local Business Marketing Strategies

Sometimes, marketing is as straightforward as understanding what people really need to know and providing those answers. For local businesses, it’s easy to get tangled in marketing jargon. Terms like SEO, pixels, meta, and geotargeting can sound overwhelming if you aren’t a marketing professional.

So, how can you simplify it? I frequently work with contractors and home service businesses. These business owners are skilled at construction and repair work. However, when we discuss marketing, they often seem overwhelmed.

In this post, I will explain how to simplify local business marketing. By following these steps, your marketing efforts will yield better results.

Answer the Questions That People Are Asking

That’s the secret. If you are a concrete contractor, start by answering these two fundamental questions: WHO do you serve? WHY would they care?

This consideration is essential. If you don’t know your audience, you may waste significant time and money. Concrete contractors can offer a wide range of services. They may work on freeway construction, commercial foundations, driveways, or even pickleball courts. They might cater to general contractors, cities needing concrete for parks, or homeowners. WHO are you targeting?

Next is the WHY. Why would clients choose you? Are you faster, cheaper, or better in quality? Generic terms like “customer service” or “we care” won't suffice. Instead, use specific language that appeals to your ideal clients. For example:

• “We specialize in stamped concrete for luxury homes.”

• “We respond within 24 hours and always finish on time.”

• “We help homeowners understand the entire process so they feel confident in their project.”

  
  

As long as people search for your services, all you need to do is address their questions directly. Once you identify WHO your audience is and WHY they should choose you, start providing answers to their queries.

Understanding Customer Queries

If I wanted to install a new driveway, I would have several specific questions in mind. A driveway contractor, being aware of this, could begin to answer common questions such as, “How thick should a concrete driveway be?” or “What is the average cost of a concrete driveway in Utah?” in concise blog posts or quick Facebook videos. You will likely notice a significant increase in inquiries within three months.

So, how do you effectively approach SEO? Simply answer the questions people are asking.

Tools to Identify Customer Questions

What if you're unsure about the questions your target customers have? Here are two simple methods to find out: Answerthepublic.com and Google Search/“People Also Ask” section.

Using Answerthepublic.com

Let’s say you search for “Driveway Paving.” Answerthepublic will generate a list of related queries people commonly ask. It’s a useful tool to discover what phrases and questions your audience is interested in.

Using Google Search/People Also Ask

Have you noticed the “People Also Ask” section while searching on Google? These are questions that numerous users have inquired about, indicating their relevance. For example, when I searched for “Driveway Paving,” I received insightful suggestions.

Create Content Based on Insights

You can create a blog post, a YouTube Short, an Instagram Reel, or a Facebook Video. Use one of the questions listed as your title. This strategy will likely help your content rank higher in search engines. Why does it seem straightforward? Because it is. By simply answering the questions people are asking, Google will boost your site’s visibility.

Final Thoughts on Local Business Marketing

If you're asking yourself, "How do I improve SEO for my website?" start with these practical tools. By answering the questions people are posing to Google, more users will discover your business. It truly is that simple.

Free SEO Audit

Want to improve your website’s SEO? Get a free SEO audit by following this link: Click here.

In conclusion, focus on understanding and answering your clients' questions. Whether through blog posts or social media, providing valuable information is the key to successful local business marketing. By simplifying your approach, you can enhance engagement and increase your customer base.