Marketing Training

When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...

When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...

Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...

In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...

Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...

The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...

What is Digital Marketing? A Deep Dive into Strategies and Tools Digital marketing is the art of using digital channels  to promote a...

Use color to establish your brand and grab attention You only get 3 seconds to grab someone’s attention with your advertising, and...

You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be...